SC is the International Conference for
High Performance Computing, Networking,
Storage and Analysis

• Overview• Exhibitor Forum• Industry Exhibits• Research Exhibits• SC11 Exhibitor Prospectus

SC11 Exhibitor Prospectus

November 12-18, 2011

Washington State Convention Center
Seattle, Washington

The International Conference for High Performance Computing, Networking, Storage, and Analysis

The High-Quality Buyers You Want To Meet

SC attracts scientists and engineers, software developers, policy makers, corporate managers, CIOs, and IT administrators from universities, industry, and government agencies. Over the past twenty years, SC has grown to become truly an international conference with 65% of attendees traveling more than 1,000 miles to participate in the conference.  In fact, one third of attendees on average attend no other conferences but SC each year,

Why Exhibit at SC11?

SC attracts an exclusive group of scientists, researchers, department managers, lab directors and decision makers from all corners of the High Performance Computing (HPC) and networking industry. Your organization can be well positioned and highly visible for the 10,000* attendees from around the world as they converge on Seattle, Washington to see the latest innovations in HPC, networking, storage, and related fields.  No other event provides such extensive, targeted opportunities for exposure and in-depth interaction with your key customer audiences.

The SC exhibit floor is a featured part of this premier and well-respected technical conference. Supported by a powerful live network infrastructure called SCinet, SC uniquely provides exhibitors the ability to showcase the full capabilities of your products and services for either large-scale or one-on-one demonstrations for prospective customers.

As the venue that has built a legacy for debuting the most advanced innovations in the HPC, networking, and storage industries, attendees year after year come to SC to discover the latest solutions that will keep them at the leading-edge of their professions.

*based on previous conference attendee numbers.

The People You Need to Meet From the Organizations You Target

Job Title/Function Percentage of Attendees
   President/Owner/CEO 3
Research & Development  
   Research Director, Management 8
   Scientific/Research Staff 19
Information Systems/MIS  
   Computer Scientist 4
   Programmer/Analyst 2
   Systems/Software Engineer 10
   Director/Manager of Computer Center/Services 6
   Engineering Management 3
   Member of Technical Staff (MTS) 7
   Other Engineer 2
Sales & Marketing  
   Management 4
   Sales Engineer, Rep 4
   Consultant 2
   Professor/Teacher 9
   Student 9
   Other Director/Manager/Supervisor 3
   Other 3

Type of Business/Organization Percentage of Attendees
   Computers and Related Equipment 15
   Other Electrical and Electronic 2
   Aerospace 2
   Other Manufacturing 5
   University/College 33
   Government 16
   Non-profit and students 2
   Research & Development 7
   Systems Integration & Consulting 3
   Software Development 6
   VARs/Computer Sales/Services 2
   Other Non-manufacturing 7

SC Attendees Look For A Wide Range of Solutions on the Exhibit Floor

Product Interest

Products Percentage of Attendees
Software 64
Large-scale Parallel/Clustered Computers 64
Storage Systems 50
Cluster Management Tools 41
Development Tools 41
SMP Computers 39
Applications Software 33
Visualization 32
Books and Periodicals 28
Workstation Clusters 27
Grid Tools or Applications 24
Desktop Workstations 23
Peripheral Equipment 13
Security Software 12
Network Management Systems 11
Network Security Products 9
Wireless Equipment 9
Telecommunications Services (voice, data, video) 7

All demographics were derived from a survey of SC09 registrants conducted by a third-party organization, Exhibit Surveys, Inc. of Red Bank, New Jersey.

Interaction on the Exhibit Floor Continues To Be Key Reason People Attend SC

59% Keep up to date on industry trends/issues
53% Attend Industry Exhibits
59% Network with colleagues/vendors
47% Meet with vendors
46% See specific companies or products
46% Get technical information/specifications
28% Evaluate/compare products for purchase

Attendees with Real Buying Power
-66% significantly influence the purchase decision for exhibited products and services
(Defined as having the final say, specify the supplier, or recommend the purchase)
-Average Planned Expenditure = $2.8 million; Median Planned Expenditure = $500,000

Big Company Influence
53% of attendees come from organizations with 1,000+ employees.

Exhibiting Will Result In Meeting New Buyers
In 2009, nearly three quarters (74%) of attendees reported that they found new companies to do business with on the SC exhibit floor.

How SC Helps You Succeed


Each year, SC builds and delivers the “the most powerful network on the planet” to the exhibit floor. Designed and built entirely by volunteers from universities, government, and industry, SCinet combines leading-edge hardware and high-speed wide-area communication links, providing unsurpassed connectivity to national and international networks.


In its seventh year, this real-time information source allows attendees to obtain up-to-the-minute information about presentations/demonstrations on the show floor, as well as the technical program.  Exhibits-related data feeds include exhibitor information, booth demonstration schedules, exhibitor forum presentations, and news about special events. SCinfo accounts are available free of charge to every exhibitor and attendee.

Integrated Research Exhibits

The SC exhibit floor balances corporate exhibits with a showcase for innovative applications of high performance computing, networking, and storage from research institutions – universities, national laboratories, and nonprofit research centers – on five continents.  These scientists and engineers display the latest advances in computational modeling, imaging, visual analysis, and data technologies, often partnering with industry exhibitors to showcase how particular products can achieve new research discoveries.

Exhibitor Forum

Industry exhibitors have a special opportunity to present their R&D breakthroughs in our popular Exhibitor Forum series.  This showcase is one of the unique features of SC, giving attendees access to the latest technology advances from industry exhibitors in all high-performance related disciplines.

Precisely Target and Extend Your Promotions: Maximize Your Return on Investment for SC11

Participate in SC11’s Exclusive Marketing Opportunities to increase your exposure and reinforce your sales message long after SC11 is over!

Reach the Prospects You Want, Anytime, Anywhere

SC11 hosts and promotes the largest, most comprehensive online resource for organizations in the high performance technology industry: the SC11 exhibitor list. The search engine allows visitors to search by product, category or keyword and find exactly what they want.  Your listing on the web site is FREE when you participate as an exhibitor.

Boost Response Rates: Customized, Targeted Mailing Lists

Generate pre- and post-show promotion by utilizing the exclusive SC11 registration lists for promotional mailings. Customize your list by analyzing the detailed demographic information collected from each registrant. Using the pre-registration list ensures that your message will reach the target audience that is interested in your products and services.

Go Home with Attendees: The SC Exhibit Directory

An essential guide distributed during SC11 and used as a year-round reference, The SC Exhibit Directory is a directory of events and the industry's reference guide to all the leading hardware and software exhibitors.

Invite the People You Want To Meet

SC11 will provide you with the opportunity to invite your most valued customers and prospects to visit you at SC11.

Extend Your Reach: Powerful Media Exposure

SC11's media headquarters will be a meeting point for editors and reporters from all the trade publications. An active media room provides you with on-site space for one on one media interviews as well as a distribution point for exhibitor media kits. Pre-registered media lists will also be available exclusively to exhibitors.

What SC Does for You: Aggressively Promotes Attendance to Targeted Decision Makers

Exhibitors profit from exposure in year-round attendance promotions that target the most active buyers.  SC11 awareness and attendance is built through an extensive promotional plan that reaches hundreds of thousands of high performance technology professionals worldwide.

  • A direct-mail and e-mail campaign distributes conference information and exhibitor lists, and thousands of complimentary invitations will be sent by exhibitors.
  • Special editorial coverage in industry and related publications describing the size and scope of the SC11 Conference program.

About Seattle

Seattle is sparkling with pristine spring water, mountains, vast forests and the endless ideas of curious minds. In Seattle technology and nature have achieved symbiosis: directing, inspiring, preserving and enriching both aspects of life to create an Emerald City.

Not only does Seattle provide a perfect setting for SC11 and the work that will be done there, it offers a vast array of choices for entertainment, learning and renewal outside the event.  Recently, readers of Travel + Leisure and Condé Nast Traveler, two of the world's foremost travel magazines, voted Seattle one of their top ten favorite cities to visit.  From the Space Needle and the Experience Music Project/Science Fiction Museum to the Pike Place Market to kayaking with the orcas or a ferry ride to a quiet island, every interest can be satisfied.

Included in Your Industry Exhibit Space Rental

  • Publication of your company’s exhibit information and profile in the SC11 Exhibits Directory
  • Rights to upload customized information about your booth activities for delivery via SCinfo
  • 5 Exhibitor Staff badges per 100 square feet of exhibit space
  • One technical program registration per exhibiting company
  • Free admission to the Keynote address, Exhibitor Forum presentations and all Friday technical sessions
  • Priority access to on-site whisper suites
  • Priority access to meeting space and suites in the conference hotels
  • Free admission for all registered exhibitor personnel to the Exhibitor Reception on Sunday night
  • Access to SCinet – one of the most powerful networks in the world
  • 50 complimentary Exhibition Guest passes per 100 square feet of exhibit space

Exhibits Calendar                                             

Exhibits Installation     Thursday, November 10, 8 am – 5 pm
Friday, November 11, 8 am – 5 pm
Saturday, November 12, 8 am – 5 pm
Sunday, November 13, 8 am – 5 pm
Exhibition Press Tour  Monday, November 14, 6 – 7 pm
Exhibition Opening Gala Monday, November 14, 7 – 9 pm
Exhibit Dates and Hours Tuesday, November 15, 10am – 6 pm
Wednesday, November 16, 10am – 6 pm
Thursday, November 17, 10am – 3 pm
Exhibits Dismantling Begins Thursday, November 17, 4pm – Midnight
Exhibits Dismantling Complete Friday, November 18, 8am – 3 pm

SC11 Sponsors

SC11 Conference General Chair

Scott A. Lathrop, University of Chicago/Argonne National Laboratory

For exhibiting information or advertising/contributor opportunities contact:

SC Exhibits Management
Hall-Erickson, Inc.
98 E. Chicago Ave., Suite 201
Westmont, Illinois 60559
Phone: 866-923-9699
Fax: 630-434-1216

   Sponsors    ACM    IEEE