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PRODID:-//Microsoft Corporation//Outlook MIMEDIR//EN
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DTSTART:20111116T001500Z
DTEND:20111116T010000Z
LOCATION:TCC 301/302
DESCRIPTION;ENCODING=QUOTED-PRINTABLE:ABSTRACT: Behind the innovations that help make everyday life a little better are challenging technical contradictions.  Remove a stain, but protect the fabric.    Make a package that never leaks, but opens easily.  All these bring Science and Engineering challenges that traditionally were explored empirically with full scale and function prototypes.  Our ability to innovate was governed by our how fast and how well we could make these prototypes and test them—but in the real world only.  To break this limitations in other industries (like pharma, aviation, defense, transportation, even durable consumer goods etc.) Modeling & Simulation using High Performance computing has been highly developed and leveraged.  It has helped fuel the High Performance Computing world.  In this talk, we will explore how those same M&S approaches, and some new ones,  have begun to power the innovation behind consumer goods that make each of our lives a little better every day.
SUMMARY:A Digital Reality: The Modeling & Simulation behind making everyday life a little better
PRIORITY:3
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